This technique attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable.
--Wikipedia article on Propaganda
Examples of Stereotyping or Labeling in Flock of Dodos
- Associating IDers with religious (and often bigoted) believers
- Often leaving evolutionists religious beliefs or lack of religious beliefs totally out of the picture
- Associating IDers with hicks, hill-billies and bumpkins. This is done by emphasizing Jack Calvert's "home grown grown approach to intelligent design that is firmly grounded in his mid-western common sense" as the basis for the ID argument, and the continual playing of country music.
- Associating IDers with the radical right wing of the Republican party, Bush, and conservatives.
- Although Olson makes clear that intelligent design is different than Creationism in the beginning of the film, he still regularly uses Creationism and intelligent design interchangeably.
- The general conclusion by Olson in the film that scientists are seeking for truth, but bad at communicating. IDers concept of intelligent design has started as intuition or faith and got stuck in the heart. See the three pronged message of the film here.